Effect of motivation, opportunity and ability on human resources information security management considering the roles of Attitudinal, behavioral and organizational factors

English Abstract must be Times New The increasing penetration of mobile devices will lead to better use it in youth business. Mobile marketing has received less attention developing countries such as Iran. purpose this paper is investigate the predictors by expanding Unified Theory Acceptance and Use Technology (UTAUT2).The extended model additional factors including perceived risk, trust, mobility, personal innovativeness. Data were collected using online surveys questionnaires from 350 students K. N. Toosi University Technology. To predict marketing, a novel partial Least Squares - Artificial Neural Networks (PLS-ANN) approach was used. results show that innovativeness most effective factor acceptance. Subsequently, hedonic motivations, performance expectancy, social influence, facilitating conditions play vital role. Furthermore, illustrate price value, effort expectancy not effective.